JOY Ultra Dishwashing Liquid, Orange Scent, 10 Count, 30 Ounce Bottles

Joy was introduced in 1949 as the first liquid dish soap. It was the first of many firsts over the decades. As the Joy brand enters its ninth decade, we look forward to building on its rich history of innovation and performance. Two Formulas: For years Joy’s slogan was “Powerful Cleaning! A little goes a long way!” because it did…and it still does. So while a lot of competitors come up with marketing buzzwords and various tiers of product to justify higher prices for their dish soaps, we are keeping things simple: Joy Our original formulation (“Non-Ultra”) still has the same powerfull grease cutting surfactants but is a a little less concentrated to be extra gentle on the hands. Joy Ultra All of the grease cutting power of the higher priced brands with the lemon freshness consumers associate with Joy.

• For years Joy’s slogan was “Powerful Cleaning! A little goes a long way!” because it did…and it still does. So while a lot of competitors come up with marketing buzzwords and various tiers of product to justify higher prices for their dish soaps, we are keeping things simple
• What will not change is the effective performance and aromas that these brands were always known for over the last 70+ years
• JoySuds will also serve as the platform for additional complimentary acquisitions of brands and products in the household and professional cleaning segments
• Introducing its staple lemon scent in 1968, Joy was one of the earliest dishwashing soaps to use citrus, beginning the trend of citrus-scented cleaning products you still see today
• Joy was introduced in 1949 as the first liquid dish soap. It was the first of many firsts over the decades. As the Joy brand enters its ninth decade, we look forward to building on its rich history of innovation and performance.